Web Experience, Lifecycle Marketing & Localization Group Lead

Description:

We are looking for a Group Lead with a strong passion and vast experience in marketing to deliver the company's main objectives and significantly impact one of the world's largest industries.

In this role, you will lead one of monday.com's most strategic groups in monday.com which is responsible for the entire customer journey from consideration to expansion, driving our GTM strategy, opening and optimizing new markets, increasing activation, adoption, and encouraging our customers to expand their monday.com usage while working with multiple strategic stakeholders from cross departments; sales, marketing, product, and growth. 

Why monday.com?

monday.com is one of the fastest-growing SaaS companies in the world, which means our employees have the opportunity to grow with us. We embrace and encourage initiative, innovation, and accountability at all levels — to fuel the company’s continued success.

General

• Manage and mentor 3 team leads of 13 marketing lifecycle managers, localization managers, and web marketers experts.
• Collaborate closely with team leads to create annual and quarterly group plans while prioritizing ongoing initiatives based on the company's OKRs and dynamic needs.
• Guide the team towards excellence by ensuring our deliverables are valuable and meaningful, ultimately creating business impact.
• Build strong relationships with regional marketing managers and client-facing leaders to identify opportunities, address challenges, and close deals.
• Act as a bridge among various company stakeholders to achieve the company's goals, foster new initiatives, enhance collaboration, and better align with the relevant needs of other departments such as Sales, Marketing, Product, Brand, and Company Management.
• Build and manage a high-performing group of talents, providing mentorship, guidance, and career development opportunities.
• Support your manager by emphasizing crucial priorities, reflecting the team's strategic objectives, and proactively addressing critical issues as they arise.
• Ensure the group's well-being during activities, offsite events, workshops, and other gatherings.

Lifecycle marketing

• Develop and oversee a comprehensive lifecycle marketing strategy that intricately aligns with the company’s broader business objectives and revenue targets. Ensure that every phase of customer engagement is strategically designed to enhance retention and drive growth.
• Mentor the team lead and support the broader team in crafting and refining marketing strategies that drive engagement, retention, and revenue across the customer journey.
• Provide leadership in crafting lead nurturing strategies, enabling the team to guide customers through upselling and cross-selling opportunities to maximize revenue potential.
• Ensure the team lead and their team maintain a holistic, customer-centric approach to managing the full lifecycle, driving consistency and value in all customer interactions while aligning with the company’s strategic objectives.

Web experience

• Oversee and ensure alignment of monday.com’s web strategy, GTM, and positioning with overall business objectives. Guide the team in maintaining a strategic vision and implementing key initiatives that drive growth across key web pages, including the homepage.
• Support the team lead in identifying and prioritizing strategic opportunities, leveraging data, market trends, regional needs, and the product roadmap to enhance visitor engagement and conversion rates.
• Ensure our messaging and web experience delight our customers and align with the company's evolution and monday.com’s go-to-market strategy.

Localization

• Oversee the alignment of monday.com’s localization strategy with client needs and market demands across regions. Guide the team lead in driving the development and execution of localized approaches to address specific client pain points and foster growth in each market.
• Work closely with the team leads to identifying and prioritizing new market opportunities, helping to expand our presence and penetration in key regions.
• Support the team in fostering effective collaboration across teams (brand, acquisition, SEO, growth, product, etc.) to execute the localization strategy efficiently, while ensuring alignment with broader company objectives.

• Proven experience in managing and mentoring marketing team leads for 3+ years.
• 3+ years of experience in lifecycle marketing, retention strategies, web experience, and localization.
• Demonstrated success in developing and implementing lifecycle marketing strategies that drive increased client engagement and LTV.
• Experience in leading lifecycle, web, and localization teams.
• Experience with both PLG and SLG models at scale.
• Experience working in a global, fast-paced organization.
• Ability to lead and drive complex projects with cross-functional teams.
• Strong analytical skills with the ability to derive actionable insights from data.
• Strong executive presence with the ability to influence and drive decision-making at all levels.
• Collaborative, cross-functional thinker, comfortable working with sales, product, marketing, and data teams.
• High level of accountability and ownership in achieving objectives.
• Exceptional strategic thinking and problem-solving skills.
• A growth-oriented mindset focused on driving measurable impact.
• Commitment to continuous learning and improvement with a humble, ego-free approach.