Content Marketing Team Lead

Description:

Founded in 2009 and 100% self-funded to this day, Natural Intelligence is a leader in online multi-vertical marketplaces. Our global brands, Top10.com and BestMoney.com, help millions worldwide make informed decisions every day. Our proprietary platform, xMatch, harnesses AI and ML technologies in order to help consumers make easier choices, and find the right products and services tailored to their needs.

We are looking for a highly motivated and strategic Content Marketing Team Lead to join our growing team. This role requires a proactive leader who can drive business impact, mentor a high-performing team of Content Marketing Managers, and push the boundaries of content innovation.

If you are a performance-focused leader who understands how content fuels revenue growth, optimizes conversion funnels and enhances user engagement, we want to hear from you!

Responsibilities:

Own Content as a Business Growth Driver

• Take full ownership of content strategy and data-driven optimization efforts, ensuring a direct impact on performance KPIs across multiple verticals.
• Work closely with the PPC, bizDev, product, and operation teams to ensure that content supports business needs and monetization goals.
• Proactively identify content opportunities that improve user engagement, drive action, and increase business value.

Lead, Develop, and Elevate a High-Performing Team

• Manage, coach, and challenge a team of Content Marketing Managers, setting clear expectations for impact, ownership, and accountability.
• Foster a high-performance culture where content managers are strategic thinkers, not just content executors. Advocate for content’s role in business success, ensuring it is a core part of decision-making in cross-functional initiatives.
• Ensure team members have a clear path for growth, equipping them with skills in performance-driven content strategy, AI tools, and cross-functional collaboration.

Innovate and Optimize at Scale

• Leverage AI and automation tools to increase efficiency without sacrificing quality.
• Drive experimentation—test new content formats, engagement techniques, and UX optimizations to improve CTR, CR, and user trust.
• Stay ahead of industry trends, competitor strategies, and emerging technologies to ensure our content remains best-in-class.

Must-Have

• 5+ years of experience in content marketing, UX copy, digital marketing, or content management, with a proven track record of driving business impact through content.
• 2+ years of experience leading and managing content teams, with a focus on mentorship, performance, and growth.
• A data-driven leader with expertise in optimization and user behavior, using analytics to boost content performance and revenue.
• Excellent stakeholder management skills, with experience driving alignment across teams to maximize impact.
• Proven experience in crafting and executing content strategies that align with business goals and drive growth.
• A natural storyteller, able to craft compelling narratives that engage users, build trust, and drive action.
• Hands-on experience with GenAI tools, leveraging AI to enhance content strategy, efficiency, and performance.

Nice-to-Have

• Hands-on experience with CMS platforms and workflow management tools.
• Familiarity with the US market.

Send your CV along with examples of content strategies or projects you’ve led, highlighting measurable business impact.

*Only suitable CVs will be considered.