Head of B2B & Brand Marketing

Description:

Founded in 2009 and 100% self-funded to this day, Natural Intelligence is a leader in online multi-vertical marketplaces. Our global brands, Top10.com and BestMoney.com, help millions worldwide make informed decisions every day. Our proprietary platform, xMatch, harnesses AI and ML technologies in order to help consumers make easier choices and find the right products and services tailored to their needs.

We’re looking for a dynamic marketing leader to drive the strategy and execution of our Head of B2B Marketing & Brand strategy. This role is key to shaping our brand narrative, enhancing our market position, and driving business growth.

You will lead a high-performing marketing team, collaborate with freelancers and agencies, and work closely with C-suite executives to align marketing efforts with business priorities in a fast-paced, performance-driven environment.

B2B Marketing Responsibilities:

• Lead and develop a high-performing creative team hands-on, fostering a culture of collaboration, creativity and continuous improvement.
• Lead the strategy, design, and execution of a new company website to strengthen our brand and improve user experience.
• Align marketing strategies with business goals, ensuring measurable growth in brand awareness, engagement, and lead generation.
• Oversee global B2B campaigns, with a focus on LinkedIn, and collaborate with sales to optimize lead funnel and conversion strategies.
• Develop sales enablement content and materials to support business development and drive revenue growth.
• Optimize campaigns based on performance metrics and insights.

Employer Branding & Communications Responsibilities:

• Elevate the company’s reputation through executive thought leadership, employer branding initiatives, meetups and industry events.
• Oversee high-impact content initiatives, including the “Executive State of Mind” podcast, industry reports, and strategic PR.
• Manage relationships with external agencies and freelancers to ensure high-quality execution and project delivery.

• Proven leadership in B2B and brand marketing, ideally in a performance-driven environment.
• Experience managing cross-functional teams in content, creative, and campaign management
• Strong creative thinking and deep understanding of the customer journey.
• Expertise in storytelling and building compelling brand narratives.
• A data-driven approach to combining creativity with measurable business outcomes.