SodaStream: Global Head of PR

Overview:

SodaStream is looking for a bold, visionary Global Head of PR to shape and elevate the voice of a brand that’s disrupting the beverage industry and championing sustainability.

In this high-impact leadership role, you will lead the global PR strategy, deliver earned media success, and bring to life our purpose-driven mission to help the world "Drink Better."

From breakthrough PR campaigns to executive visibility and crisis response, you'll be at the center of how we tell our story – passionately, credibly, and globally. This is an opportunity to build a world-class PR function with a clear mandate: grow influence, protect reputation, and make sustainability personal for millions of consumers.

Responsibilities:
Strategic Leadership: Lead an integrated global PR strategy aligned with the business goals and the Drink Better brand positioning and execute it with your team.
Brand Communications:
Lead and implement a global PR calendar, from new product launches to bold and provocative campaigns, to deliver earned media and empower consumers to drink better.
Translate the importance of sustainability for SodaStream and our efforts to replace single-use plastic into clear, compelling narratives for media and consumers, in strong partnership with the Global Sustainability Lead, the Pep+ team and Legal.
Corporate Communications: Build a corporate SodaStream profile through media opportunities, speeches and high-profile events for the CEO, SGLT members and yourself.
Reputation Management: Proactively manage brand and corporate reputation, develop risk mitigation strategies, and lead rapid response during crises or sensitive events.
Cross-functional Collaboration: Build and lead a cross-functional team with global marketing categories, Legal and HR to ensure consistent and aligned messaging globally & advise key markets in strengthening their local PR plans.
Agency & Team Leadership: Create a best-in-class PR set-up, identifying the best global PR agency partner and establish a strong partnership with the global PepsiCo PR team and their global PR agency.
Measurement & Reporting: Build a best-in-class reporting tool to evaluate and improve ROI of PR activities globally and in key markets and ensure the implementation of learnings across all markets.
Qualifications:
10+ years of experience in public relations, corporate communications, or brand reputation management – preferably in FMCG or consumer brands.
Proven global experience with an understanding of regional media landscapes and cultural nuances.
Demonstrated success in crisis communications and reputation management at scale.
Strong media network across business, trade, lifestyle, and digital platforms.
Exceptional written, verbal, and presentation skills.
Experience managing global agencies & working with cross-functional teams.
Bachelor’s degree in Communications, Public Relations, Journalism, or related field (Master’s degree preferred).

Key Attributes:

Strategic Thinking: Ability to see the big picture, anticipate reputational risks/opportunities, and align PR with long-term business goals.
Emotional Intelligence: High self-awareness and empathy to navigate sensitive issues, motivate diverse teams, and build trust across cultures and functions.
Creativity & Innovation: Thinks outside the box to craft engaging narratives, find unique angles, and drive earned media results in crowded markets.
Influence & Persuasion: Adept at influencing senior executives, media, and stakeholders without direct authority, using logic, credibility, and storytelling.
Resilience & Adaptability: Capable of navigating constant change, shifting priorities, and evolving narratives in a fast-paced environment.
Crisis Composure: Remains calm, decisive, and communicative under pressure. Can guide teams and executives through high-stakes, high-visibility situations.