Senior Product Manager

Full-Time & Remote
Rep AI builds an AI-powered sales assistant for e-commerce brands, helping merchants increase conversion, AOV, and customer satisfaction through proactive, intelligent conversations. We work with fast-growing DTC brands and are expanding beyond Shopify into a platform + SDK that can support any commerce stack.

We’re a Series A company with strong traction, scaling our product, customers, and team in the US.

We’re looking for a Senior Product Manager to own core product areas end-to-end, from discovery to delivery and iteration. This is a high-impact, hands-on role working directly with engineering, design, AI/ML, sales, and customer success.

You’ll be responsible for turning customer problems and business goals into clear product strategy, roadmap, and execution — especially in areas like:

AI-driven conversations & automation
Merchant configuration & onboarding
Analytics, insights, and ROI visibility
Platform/SDK expansion beyond Shopify

This role is ideal for someone who thrives in early-stage, high-ownership environments and wants to shape a category-defining AI product.

Responsibilities
Product Strategy & Discovery
Own and evolve product strategy for key domains (AI assistant behavior, merchant tools, platform/SDK, analytics)
Translate company goals (ARR, expansion, retention) into clear product initiatives
Deeply understand merchants, shoppers, and internal stakeholders through research, data, and direct customer interaction
Identify and validate opportunities using qualitative and quantitative insights
Roadmap & Execution
Define product requirements, user stories, and success metrics
Prioritize ruthlessly in a fast-moving environment with limited resources
Partner closely with engineering to ship high-quality features quickly
Drive cross-functional alignment across engineering, design, sales, CS, and marketing
Own launches, rollout plans, and post-launch measurement
AI & Platform Focus
Work with AI/ML teams to define product requirements for conversational AI, automation, and personalization
Balance AI capabilities with UX clarity, merchant control, and trust
Lead product decisions around:
Proactive AI triggers (on-site behavior, cart state, intent)
AI configuration & guardrails for brands
SDKs, APIs, and extensibility for non-Shopify platforms
Metrics & Impact
Define and track product success metrics (conversion lift, AOV, engagement, retention)
Use data to inform decisions and iterate quickly
Clearly communicate tradeoffs and outcomes to leadership

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What we're looking for:
Must-Have
5–8+ years of product management experience, ideally in B2B SaaS
Experience owning complex products end-to-end (not just features)
Strong product sense: ability to simplify complexity and focus on real customer value
Proven ability to work closely with engineering teams and ship continuously
Excellent communication skills — written, verbal, and cross-functional
Comfort operating with ambiguity and high ownership
Strong Plus
Experience in e-commerce, Shopify ecosystem, or retail tech
Experience with AI/ML-powered products or automation tools
Platform, API, or SDK product experience
Startup / scale-up background (Series A–C)
Data-driven mindset with hands-on analytics experience
What Success Looks Like (First 6–12 Months)
Clear ownership of major product areas with measurable business impact
Faster, more confident product execution across teams
Improved merchant onboarding, configuration, and ROI visibility
Well-defined platform strategy beyond Shopify
Strong trust from engineering, leadership, and customers
Why Join Rep AI
Build a category-defining AI product in e-commerce
Massive ownership and influence on product direction
Direct access to founders and leadership
Real customer impact at scale
Competitive compensation + equity
Location:

Israel

Fluent English level
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
Team player
You will get

Supportive team environment, flexible schedule. Add to that a competitive salary, best-in-class benefits package, which includes medical, life, dental & vision, 401(k) with company match, paid time off, and career growth opportunities