product marketing

A Product Marketing is needed for a large and successful company

Location: Ramat Gan, Israel

What you will be doing

Be an expert in our products and market, and gain a deep understanding of our customers' interests, challenges, and requirements to identify key marketing opportunities that enhance customer engagement

Collaborate closely with the product team, leveraging data insights to drive impactful strategies and initiatives

Take ownership of the entire retention funnel by planning and executing strategies, consistently tracking, optimizing, and improving using data, customer insights, and customer-centric thinking

Improving the level of engagement and conversions on the site and mobile app, including using tools such as marketing automation, CRM, CRO and lead management

Research and develop marketing strategies and products based on market, competitive, audience, and use case analysis

Planning the go-to-market strategy and launch outlining how the product should be promoted

Deliver results in the form of engagement, conversions, and retention

Work closely with product, R&D and data teams

Ensure the company's messaging strategy is always up-to-date with the latest market, customer, and competitor insight

Lead the reporting, monitoring, and tracking of the different campaigns you will lead

Your skills and experience

3-4 years of experience as a Product Marketing Manager

Proven record of cross-functional collaboration with product and marketing teams

Analytical, data-driven mindset with the ability to solve complex problems

Proactive “can-do” attitude, ability to take initiative and drive things independently

Familiarity with technology and software solutions such as Appques, Peno.io, lead management tools and similar softwares

Experience in working with Agile methodologies and project management tools such as Jira or Monday

Efficient task management and prioritization abilities

Strong written and verbal communication skills

מספר משרה: 4920