Business Development Manager - New Verticals

Description:

Are you excited by the challenge of opening entirely new markets and shaping how industries use data?

At Vetric, we're not just another tech company - we’re shaping the future of data. We’re on a mission to empower businesses with the insights they need, driving digital transformation with innovative, high-impact solutions.

We’re looking for our first Business Development Manager to lead the expansion of Vetric’s products into new verticals and unlock untapped market opportunities. This is a highly strategic and hands-on role, centered on market discovery, ecosystem development, relationship building, and early-stage revenue generation.

You will play a pivotal role in expanding Vetric’s Serviceable Addressable Market (SAM), while directly influencing the future direction of our product and go-to-market strategy. Working at the intersection of business development, sales, and product, this role requires strong ownership, initiative, and the ability to thrive in ambiguous, fast-moving environments — offering a rare opportunity to help define entirely new markets and drive Vetric’s next phase of growth.

Key Responsibilities

Ecosystem and Market Analysis

• Research and analyze new verticals to understand market structure, key players, and value chains
• Identify leading companies, emerging players, and relevant ecosystem stakeholders
• Understand how public data is currently used within the vertical, including data sources, tools, and workflows
• Work closely with product and engineering to identify technical gaps, constraints, and opportunities
• Synthesize market insights into clear, structured reports for leadership and product teams

Business Development and Relationship Building

• Build relationships with senior decision makers across the ecosystem
• Initiate and lead discovery conversations with potential customers and partners
• Secure conversations with a few potential design partners per vertical
• Represent Vetric at in-person meetings, industry events, and conferences
• Conduct in-depth discovery to understand the ecosystem deeply - pain points, buying behavior, vendor landscape, etc.

Design Partners and Early Pipeline Ownership

• Build and manage an early-stage pipeline in new verticals
• Lead commercial conversations and close initial design partner agreements
• Establish early customer traction in new markets
• Collaborate with sales leadership on pricing, positioning, and deal structure

This role requires a senior Business Development professional with a proven track record of successfully opening new verticals or geographies with clear commercial impact.

• 7+ years of experience in Business Development roles, with direct responsibility for launching new markets, verticals, or geographies that resulted in meaningful revenue contribution
• Demonstrated success owning market expansion initiatives end to end, including ecosystem mapping, positioning, senior stakeholder engagement, and initial customer or partner revenue
• Proven ability to independently initiate and close early commercial relationships in new markets, without relying on inbound demand or established brand presence
• Experience leading discovery-driven conversations that validate real buying behavior, budget ownership, and willingness to pay, not only interest or experimentation
• Strong ownership mindset with accountability for outcomes, including knowing when to double down on a market and when to deprioritize it based on evidence
• Ability to translate market feedback into concrete business cases and actionable input for product and leadership teams
• Comfortable operating in ambiguous, zero-playbook environments while maintaining focus on commercial results
• Willingness and ability to travel frequently for in-person meetings, conferences, and ecosystem events across regions
• Excellent communication skills in English, with confidence engaging senior decision makers and representing the company externally

Advantageous but Not Required

• Experience working with technical, data-driven, or API-based products
• Background in industries where public data is a core input
• Experience building new markets in startup or scale-up environments