Head of Go To Market

Description:

Are you ready to lead the way in revolutionizing industries with cutting-edge data solutions?

At Vetric, we're not just another tech company — we’re shaping the future of data. We’re on a mission to empower businesses with the insights they need, driving digital transformation with innovative, high-impact solutions.

Why Vetric?

Vetric is the secret weapon for companies across cybersecurity, digital risk protection, and business intelligence. We are the industry leader in turning messy, fragmented web data into structured, stable, scalable pipelines. We eliminate the noise so our customers can move fast, stay sharp, and focus on what matters.

Position Overview

We’re looking for a Head of GTM to lead our outbound engine. This role is for a proven sales development leader with strong hands-on outbound experience and a track record of managing and scaling BDR teams — owning team performance, outreach strategy, pipeline quality, and day-to-day execution.

You’ll manage a team of BDRs while staying close to the field: testing messaging, improving processes, coaching reps, and partnering tightly with Sales and Marketing to ensure we consistently generate qualified pipeline.

Key Responsibilities

• Lead & coach a team of BDRs to hit monthly meeting and pipeline targets (1:1s, call reviews, onboarding support).
• Own outbound strategy — build and optimize sequences, messaging, and targeting across email/LinkedIn.
• Drive pipeline execution — prioritize accounts, ensure high-quality qualification, and manage smooth handoffs to Sales.
• Team enablement: Lead by example, remove blockers in real time, and build the processes and tools the team needs to execute faster and smarter.
• Own CRM discipline — maintain accurate tracking, reporting, and lead management in HubSpot and outreach tools.
• Own and grow referral partner channels, activating and nurturing partners to drive qualified opportunities into the pipeline.
• Partner cross-functionally with Sales and Marketing to improve ICP, campaigns, and conversion rates.

• 2–4 years of experience in BDR/SDR or similar outbound sales role (must)
• 1+ years of experience coaching, mentoring, or leading BDRs (formal or informal)
• Expertise with AI-powered outbound and prospecting workflows 
• Proven ability to consistently generate qualified meetings and pipeline
• Strong experience working with HubSpot (or similar CRM) and outreach tools
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and metrics-driven
• Ability to thrive in a fast-paced startup environment