Associate Brand Manager, Emerging Whiskies

Job Description :

About the function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role :

We are looking for an Associate Brand Manager to join the Emerging Whiskies US Brand Team and play a crucial role in building and establishing the brands of the future. The ideal candidate will bring a combination of strategy, creative capability, analytical skill, flair, and commercial orientation, as well as strong personal passion for building emerging brands. The type of person we are seeking has proven experience challenging the status quo and building brands that punch above their weight. They are a strong instinctive, challenger brand marketer – an inspiring leader who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others. They will be someone who thoughtfully builds great relationships at all levels.

Role Responsibilities :

Provide crucial support to the team with the ability to dive deep into brand and competitor performance analysis, highlighting opportunities and challenges within the industry and providing clear data points with clear articulation to inform the overall brand strategy and market performance understanding.

Manage a complex brand budget and track spend levels across the trademark

Manage the On Premise ambassador program to ensure the team of 5 are supported and connected closely with the brand, implementing the right events with impact and have clear KPIs and tracking systems in place

Lead external CRM mailers to ensure projects and campaigns are taken through the line across all touch points

Support the team with key innovation and renovation projects to ensure executional excellence

Foster exceptional relationships with cross agency partners and internal partners to ensure Emerging Whiskey brands are top of mind

This role will also provide the opportunity to work closely across various cultural partnerships, including leading the work with our sport partnerships

Experience / skills required:

Minimum 3 years of experience in consumer marketing (preferred)

MBA and/or agency background and/or CPG or Beverage alcohol experience (preferred)

Experience and skilled in data and analytics management and understanding trends

Meticulous with ability to work in fast-paced environment

Highly skilled relationship builder and influencer

Ability to demonstrate consumer insight, creativity and flair

Excellent written and oral communication skills

Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions

Ability to manage multiple projects effectively, prioritize and drive to action

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2025-02-28

Salary Range:

Minimum Salary:

$93150

Maximum Salary:

$155250

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.