Principal Product Designer

Principal Product Designer
Tel Aviv, Tel Aviv District, Israel

As a Principal Product Designer, you will play a pivotal role in driving the design vision and strategy for the Duda platform while actively participating in its creation
You will mentor and assist a team of talented designers, fostering a culture of creativity, collaboration, and excellence. Your primary focus will be on fostering design innovation, implementing best practices, and ensuring consistency across intuitive, user-centric experiences that captivate our customers and enhance product adoption.

Responsibilities:

Leadership: Lead, mentor, and inspire a team of product designers, providing guidance and support to help them reach their full potential. Foster a culture of continuous learning and growth within the design team.
Hands-On Manager - a manager who not only supervises but also actively engages in hands-on tasks to ensure a high-quality end-product.
Product Design Strategy: Develop and ensure clear design principles that aligns with the product objectives. Collaborate with cross-functional stakeholders to ensure alignment and drive consensus around design decisions.
User-Centric Design: Advocate for the user throughout the product development process, ensuring that design solutions are intuitive, accessible, and meet the needs of our diverse user base. Guide user research strategy and conduct, usability testing, and analysis to inform design decisions and drive product improvements.
Collaboration: Collaborate closely with product managers, engineers, marketing and other stakeholders to align the product design strategy with the company vision and drive the product design strategy forward.
Design Excellence: Set high standards for design quality, consistency, and innovation. Oversee the creation of wireframes, prototypes, and high-fidelity designs, ensuring that they meet both user needs and technical requirements. Provide constructive feedback and guidance to designers to help them produce their best work.
Continuous Improvement: Drive continuous improvement in design processes, tools, and methodologies. Identify opportunities to streamline workflows, improve efficiency, and enhance the overall design practice.
Ownership: Own the design system and ensure best practices with a goal of improving design & development efficiency and consistency.

Qualifications:

7+ years of experience in product design, with at least 2 years in a leadership or management role.
Strong portfolio showcasing a track record of designing successful, user-centric products and experiences.
Hands on experience working with a SaaS platform’s design system, ideally with experience as the design system owner
Excellent leadership and communication skills, with the ability to inspire and motivate a team.
Deep understanding of design principles, user-centered design methodologies, and best practices in UX/UI design.
High proficiency in Figma.
PLG (Product Led Growth) experience is an advantage.
Passion for analytics, data visualization, and solving complex problems through design.
About Duda

Duda is the leading web design platform for professionals.

We serve all types of customers, from freelancers to digital agencies, all the way up to the largest hosting companies and SaaS platforms in the world!

Every Duda website is automatically optimized for Google PageSpeed and great out-of-the-box SEO - today, there are over 18M websites that are built by Duda’s platform, and counting.

Duda has partnered with some of the industry's biggest players, including TripAdvisor, GoDaddy, Thryv, Hibu, Tailor-Brands, Italiaonline, 1&1, Sensis, and many more!

Duda was founded by Itai Sadan and Amir Glatt in 2009 and now has almost 200 employees across 4 global offices: Tel-Aviv, Palo Alto, Colorado and Brazil.

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