User Acquisition Manager - Search (Google Ads)

Description:

We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses.

Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard.

Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey.

At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.

We Want You! We’re looking for a Senior User Acquisition Manager – Search to lead and scale Tailor Brands’ acquisition strategy on Google Search and complementary search-driven platforms.

This is a senior, high-impact role where you’ll own end-to-end strategy, execution, and optimization of our search marketing programs. You’ll be responsible for maximizing efficiency and growth, combining a sharp analytical skill set with a creative mindset to deliver measurable business impact.

If you’re an expert in search performance marketing, fluent in Google Ads, and passionate about scaling campaigns that drive ROI, this role is for you.

Key Responsibilities

• Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns, ensuring alignment with Tailor’s business goals and customer acquisition objectives.
• Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS.
• Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert.
• Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities.
• Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership.
• Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.

• 5+ years of experience in online marketing with a specialization in Search Ads (Google Ads a must).
• Proven track record of managing and optimizing large-scale Google Search campaigns with significant budgets.
• Deep expertise in SEM, keyword management, bidding strategies, conversion tracking, and attribution models.
• Creative and analytical mindset – able to generate compelling ad copy and landing page concepts while optimizing with a data-driven approach.
• Hands-on experience with AI tools – daily use for workflow optimization, creative ideation, data analysis, and campaign execution.
• Experience in B2C environment is highly preferred.
• Fluent in English, with excellent communication and presentation skills.

Nice-to-know

• Location: Based in Rothschild, Tel Aviv.
• Hybrid Model: Four days in the office, one day remote.