Commercial Media Manager

Job Description :

Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands. Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigo’s, Tanqueray, Baileys and Guinness!

The position of Commercial Media Manager will lead the cross-platform strategy, development, activation, and measurement of commercially-driven marketing & media campaigns. These campaigns include programs and test & learn opportunities that specifically focus on converting shoppers to purchase Diageo brands either online or in-store.

From media campaigns that drive eCommerce outcomes to vetting & implementing digitally-enabled shoppable technologies, this role is focused on capitalizing on the significant advancements in the digital commerce landscape.

In this role, a successful candidate with provide counsel and expertise on how to leverage channel and retail intelligence to solve digital media business issues through strategic recommendations, partners, and activation.

This role will also support the integration of commercial objectives into brand media activations, from planning through to activation.

Run eComm team’s off-platform (Diageo paid media) Conversion Media budget

Ability to collaborate cross functionally across Marketing & Commercial stake holders

Management of media agencies & occasionally customer relationships

Develop POV on retailer, marketplace, and localized media solutions in service of driving sales. Collaborate with partners (external & internal) to develop recommendations inclusive of Key Performance Indicators & measurement strategies

Provide activation strategies & plans that change/drive shopper behaviors in the marketplace. Develop full-funnel paid media recommendations for stronger integrated impact

Deploy media best practices and establish guidelines for commerce-driven media

Should be able to turn results into actionable insights, and use those insights to socialize clear recommendations to the plan

Balance customer & brand priorities, owning process/calendar of commercial media plans, unlocking ability to deliver end-to-end media plans, enhancing the shopper journey end-to-end

Understand and articulate industry & customer insights, business results, and investment needs

Creation of cross-platform strategy, development, activation, and measurement of commercially-driven marketing & media campaigns.

Enhance process & creative development by keeping a tight loop on strategy, concepting, and reporting capabilities

Experience: College graduate with 5-10 years of experience that includes

Experience in eCommerce, retail media or shoppable media opportunities (experience in spirits category ideal)

Retailer or Agency leadership

Demonstrates business and financial acumen (sales/share/ROAS/Return On Investment)

Understanding of full media landscape, with a focus on commercial/commerce media (retail media in traditional CPG), technologies, platforms, and media operations

Complexities:

Inability to participate in retail media due to Spirits category legal limitations

Complex regulatory landscape – state-by-state nuances around traffic & sales driving digital marketing opportunities

Large, complex organizational structure

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2024-05-14

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.