Product Marketing Manager

Description:

WSC Sports, the pioneer in AI-powered sports content technology, empowers their clients world-wide to connect with their fans through AI-tailored sports content experiences. WSC Sports’ platform automates the creation, management and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms.

Why WSC Sports:

You’ll work in an awesome environment alongside some of the most innovative people in the industry, using cutting-edge technologies and tools (video editing, Gen AI, data, etc.). At WSC Sports, you have the opportunity to directly influence the products and tools used by our clients, including sports giants such as the NBA, Bundesliga, LaLiga, ESPN - and that’s just the beginning of what WSC Sports has to offer! Join us and be a part of the best team in tech as we Fuel the Fandom worldwide.

WSC Sports is looking for an experienced product marketer to join our growing Product Marketing team.

If you are passionate about taking new solutions to the market, love sports fandom culture, and the words product-market-fit give you goosebumps, you may want to keep reading.

What you’ll do:

• Own the positioning, messaging, value offering, and marketing strategy responsibilities for some of WSC Sports’ most exciting products, with the goal of driving product adoption and supporting business growth.
• Work closely with product and business teams, maintaining full understanding of product roadmap, business objectives and challenges.
• Plan and execute go-to-market plans to achieve product business objectives through dedicated campaigns, sales & account management enablement, content creation, and education.
• Develop sales, educational and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets to help drive Business Development and Account Management teams toward their business goals.
• Initiate, plan, execute, and coordinate projects involving multiple company stakeholders.
• Be an active part in discussions and decisions that will mold the future of sports media.

What you’ll need:

• 3+ years product marketing experience in a B2B SAAS company focused on building and executing product marketing and GTM strategy. 
• Experience with content creation, media and entertainment - a great advantage. 
• Outstanding communication, copywriting, and presentation skills in English (written & verbal).
• Excellent visual communication skills - capable of turning technical concepts into clear value-focused stories through an image and very few words.
• Superb project management capabilities - being able to lead and mobilize cross-functional projects and teams from kickoff all the way to execution.
• Experience working directly with product and engineering teams and being comfortable with technical products and language.
• A data-driven mentality - the ability to turn performance measurements and data into actionable insights.
• An intrapreneur - a self starter who identifies problems, articulates solutions, and applies the needed steps to improving the place they operate in.
• Hands on experience with various marketing tech-stack solutions.
• A passion for sports, the culture around it, and the business that drives it.