Reindeer- Head of Growth

Description:

We're a well-funded, early-stage startup, hiring our Head of Growth to build and own our pipeline generation engine from the ground up. This role is ideal for a hands-on, data-driven operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with founders, Sales, and Product to drive enterprise pipeline and revenue.

 You will own pipeline generation end-to-end, from first touch through sales-accepted opportunity, across paid, outbound, content, ABM, and inbound. You will also own the operational backbone (scoring, routing, nurture) that connects Marketing to Sales, and the budget to hit the number.

Selling enterprise AI is a craft: thoughtful buyers, real buying committees, and a category that is still being defined. You will shape how the market thinks, build the systems that scale it, and own pipeline and revenue as the proof you are winning.

Key Responsibilities

Pipeline & Demand Generation:

• Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email
• Own targets, forecast pipeline, and report against them on a regular cadence
• Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion

Paid Media

• Plan, run, and optimize all paid advertising (LinkedIn, Meta, and additional channels as they prove out), owning spend and ROI by channel
• Lean into the channels where enterprise and technical buyers actually are (LinkedIn, niche/industry placements, retargeting against target accounts)

Campaigns & Content

• Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals
• Drive content credible enough for a technical audience and clear enough for executives — thought leadership that builds trust and educates the category
• Coordinate the calendar so channels reinforce rather than compete

Inbound, Organic & Website

• Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures
• Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel
• Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking
• (If another team owns part of this — e.g. product marketing owns messaging, or eng owns the site — we'll define the seams clearly. As written, this role owns inbound performance and the conversion path.)

ABM & Marketing Operations

• Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing — essential when you're selling to a finite list of named enterprise accounts
• Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales)

Lifecycle & Nurture

• Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate
• Re-engage stalled accounts and recycle them back into the funnel

Analytics & Reporting

• Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue — including multi-touch attribution that holds up over long, multi-threaded cycles
• Run experiments, read the data, and reallocate toward what works

Qualifications

• 7+ years in B2B growth / demand generation, with real Enterprise experience (long cycles, large deals, buying committees)
• Hands-on experience designing and running an ABM motion (scoring, intent data, routing)
• Fluency across paid social, email, content, SEO/organic, and website/CRO — and comfort getting hands-on, not just directing
• Data-driven and AI-driven native - A must
• Strong marketing-ops chops: deep experience with HubSpot and the broader martech stack
• Experience managing agencies/contractors and/or a small team