Team8-Senior Demand Generation Manager

Description:

We are looking for a Senior Demand Generation Manager to build and execute demand generation strategies with our venture creation companies,  from ideation through launch and beyond. This role is perfect for a marketer who thrives in fast-moving environments, can build scalable playbooks, and knows how to turn ideas into pipeline.

You’ll collaborate directly with founders, product marketing teams to shape positioning, create demand gen engines, and deliver measurable growth. This is both a strategic and hands-on role: one day you’ll be crafting multi-channel campaign strategy, the next you’ll be running paid campaigns or refining funnel analytics for a newly launched company.

Responsibilities: 

Demand Generation & Pipeline Creation

• Design and execute end-to-end demand generation programs (digital, paid, ABM, content, social) to drive pipeline for venture creation companies.
• Build repeatable growth playbooks that early-stage teams can adopt and scale.

Go-To-Market Acceleration

• Partner with founders from day zero to shape positioning, ICP, and GTM strategies.
• Lead the creation of launch campaigns that build market presence and deliver qualified opportunities.

Creative Growth Campaigns

• Experiment with bold, unconventional campaigns that drive awareness, differentiation, and community engagement.
• Leverage emerging AI tools and creative channels to maximize efficiency and impact.

Performance & Analytics

• Track, measure, and report on campaign performance, funnel metrics, and contribution to pipeline.
• Optimize based on data-driven insights across multiple early-stage companies simultaneously.

Cross-Functional Collaboration

• Work closely with Team8’s founders, marketing, investment, and domain expert teams to bring the right mix of creative, technical, and strategic input to every venture.
• Partner with portfolio marketing leaders to ensure smooth hand-off from venture creation to in-house marketing teams.

• 6-10 years of experience in B2B growth, demand generation, or digital marketing, ideally in cybersecurity, fintech, or enterprise SaaS.
• Proven track record of building demand gen programs that drive measurable pipeline and revenue.
• Strong understanding of modern GTM stacks (Salesforce, HubSpot/Marketo, LinkedIn Ads, Google Ads, etc.).
• Deep knowledge of B2B buyer journeys, funnels, and marketing attribution.
• Ability to blend analytical rigor with bold creative thinking.
• Demonstrated success experimenting with creative campaign formats and channels.
• Experience applying AI and emerging technologies to improve campaign execution, content production, and workflow productivity.
• Comfortable working in a fast-paced, startup-style environment with multiple early-stage companies at once.