Paid Acquisition Specialist, Display

Description:

Fiverr is looking for a Paid Acquisition Specialist to join its growing performance marketing team. We're looking for someone who can create, scale, and optimize high-volume campaigns on various channels such as YouTube.

The PPC specialist is responsible for Fiverr’s user acquisition campaigns, including overall strategy, innovation, optimization, and ROI analysis. The environment is fast-paced and teamwork-oriented. The candidate must be a super analytical, independent, out-of-the-box thinker, and a quick learner. If you have a proven record of success with managing high-scale budgets and have a great passion for PPC, programmatic, and social acquisition, come and join us at Fiverr.

• Plan, execute, monitor, and optimize user acquisition efforts across digital channels to maximize revenue and reach growth targets.
• Analyze large datasets to drive business insights and action items.
• Initiate and implement improvements and creative solutions to improve campaign efficiency, including ad copy & landing page optimization, bidding strategies, and targeting.
• Develop and maintain a monthly media plan across all campaigns.
• Leverage analytics tools to optimize the performance of marketing campaigns.
• Manage multiple creative agencies
• Work with cross-functional teams to plan, design, and execute Landing Pages, Funnels, and supporting workflows to improve campaign success rates.

• 2-4 years of experience with paid campaigns on leading media platforms (specifically Meta and LinkedIn) at a high scale (experience with multiple channels is an advantage).
• Deep understanding of creative. Experience with creative ideation, brief writing, leveraging data to improve creatives, creative A/B testing, and gaining learnings
• Outstanding analytical skills, experience in working with large sets of data and numbers.
• Proficiency in Microsoft Excel and big data analysis.
• Experience with an international e-commerce/online retail company.
• Fluent in English
• Excellent interpersonal skills, bringing a positive attitude, and collaborating well with a team.
• A self-starter with strong multitasking ability and close attention to detail.
• Bachelor’s degree (BA/BS) in inexact science, marketing, business, or other related fields - an advantage.

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think it’ll make your life more fulfilling, we want to hear from you.