Director of SEO/GEO

Description:

Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Fiverr Marketing team might be looking for you.

We're looking for a strategic and visionary Director of SEO/GEO to lead our global organic growth initiatives. This role is critical for establishing a clear strategic direction, mentoring our talented SEO team, and fostering seamless cross-functional alignment. You'll be instrumental in driving Fiverr's organic search performance and shaping the future of search experiences on our platform.

• Lead, mentor, and empower the SEO team, fostering a culture of continuous learning and skill development through a new mentorship framework.
• Develop and implement a foundational strategy for Generative Engine Optimization (GEO), focusing on AI-driven search visibility.
• Cultivate strong cross-functional partnerships across Product, Engineering, Marketing, and Content teams to drive cohesive organic growth strategies.
• Establish and oversee comprehensive performance reporting mechanisms for organic growth, delivering insights to executive leadership.
• Manage the SEO budget effectively, ensuring resources are allocated to maximize impact and ROI.

• You are a true Entrepreneurial Builder at heart, thriving in environments that require initiative and resourcefulness to navigate ambiguity and build from the ground up.
• You bring a deep expertise in developing and executing comprehensive SEO strategies that drive significant organic growth.
• You possess proven leadership skills, adept at mentoring, developing, and motivating high-performing teams.
• You excel at fostering strong cross-functional collaboration, building consensus and driving alignment across diverse departments.
• You have a strong command of technical SEO principles and best practices, with the ability to translate complex technical concepts into actionable strategies.
• You demonstrate a sophisticated ability to analyze data, derive actionable insights, and communicate performance effectively to executive stakeholders.

Nice to have

• Familiarity with marketplace dynamics and the unique SEO challenges and opportunities they present.
• Experience specifically within the Generative Engine Optimization (GEO) space, including AI-driven search visibility strategies.
• Experience managing departmental budgets and optimizing resource allocation for maximum impact.

Working with AI

This role will leverage AI tools to enhance strategic analysis, identify optimization opportunities, and streamline reporting processes. You will be at the forefront of exploring and implementing AI solutions for Generative Engine Optimization (GEO) to maximize search visibility within evolving AI-driven search landscapes. However, critical strategic decision-making, team leadership, and complex cross-functional communication will remain human-led.