Senior Paid Acquisition Specialist

Description:

Fiverr is seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, you’ll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.

As a Paid Acquisition Specialist, you’ll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment. You’ll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data.

We’re looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.

The ideal candidate brings a rare combination of campaign ownership, data analysis fluency, AI-first thinking, and a strong sense of collaboration and tooling. Someone who can own performance end to end while helping the team work smarter.

• Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
• Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
• Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
• Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
• Develop and manage monthly budget plans to optimize ROI.
• Serve as the paid acquisition team’s main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
• Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

• 3+ years of hands-on experience in paid search or performance marketing, with a strong track record in data-driven campaign execution and optimization.
• High level of AI fluency, including the use of automation and AI tools to streamline workflows, optimize campaign execution, and improve analytical processes.
• Proven ability to manage and scale campaigns in Google Ads with clear performance ownership.
• Proficient in Excel & Google Sheets, with experience organizing and analyzing large sets of data to generate actionable insights that support business decisions. Familiarity with SQL is a plus.
• Experience with data visualization tools such as Tableau, Looker, Power BI, or similar platforms is a plus.
• Comfortable conducting both ad hoc and in-depth analyses, identifying trends, performance gaps, and making projections to support strategic planning.
• Strong communication skills, including the ability to present complex data clearly and deliver actionable insights and recommendations to senior stakeholders.
• Strong problem-solving skills, with an innovative mindset and the ability to adapt quickly in a fast-paced, dynamic environment.
• Proven ability to collaborate effectively with cross-functional teams while demonstrating strong ownership and accountability within your domain.
• Bachelor's degree in Marketing, Business, Economics, Data Science, or a related field.

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.