Marketing BTL Specialsit

Position Summary•Managing and developing experiential marketing opportunities:Plan and execute immersive brand experiences across physical and digital channels.Leverage social media, influencers, and interactive events to drive engagement and store traffic.•Managing partner marketing collaborations:Manage co-marketing initiatives, ensuring brand consistency, timely execution, and strong retail collaboration.Oversee partner-related systems and authorizations.•Retail Visibility:Create impactful in-store activations and consumer touchpoints to enhance brand presence.Integrate offline and online experiences to maximize reach.•Presentation Management:Design and deliver high-quality presentations that effectively communicate marketing strategies and performance.Role and ResponsibilitiesManaging and developing experiential marketing opportunitiesLead the experiential marketing plan and execution, leverage key channels such as social media and influencer programs to extend the experiential marketing into multiple channels.Develop Immersive Branded Experience- create Interactive physical / digital spaces and collaborations utilizing local opportunities for strategic target audiences. - Integrate Online and Offline Experience - content creation by consumer - Increase crossover marketing , leveraging all direct customer contact into viral social presence- Initiate Exhibition and events – launch events, customer events, partner events, media events- Lead Mall collaborations - Initiate store Traffic generating activities.- Engage mobile shoppers during the path to purchase in a Fun, engaging activityManaging partner marketing collaborationsEnhance partner’s relationship through efficient co-marketingEnsure On time wide deploymentEnsure brand guidelines are being followed across all co-marketing elements.Support retail and sales teams in all marketing efforts and needs.In charge of marketing dep. Systems with partners – authorizations / NDA / new usersManaging and developing Retail visibilityCreate Strong calls to action in the retail environment that drive consumers.Dominate the Consumer with Impressions throughout the shopping experienceDrive engagement in key retail environmentsLead location dominance strategy securing consumers attention in high traffic areasCombine call to action in malls with online and BTL activityEnsure Sales floor dominance –Provide consumers with Brand & Shopping Experience at the Same Time on the Same PlatformUtilize HQ VMD Elements –Brand consistency to effectively increase brand power and sales.Push for customer engagement on main product USP’s.Presentation managementIn charge of presentation design, creation, and delivery of high-quality presentations that effectively communicate our department’s objectives, strategies, and performance.strong background in visual storytelling, presentation design, and content organization.Partner with team members from different departments (e.g., marketing, sales, operations) to gather information, align messaging, and ensure consistency across all presentations.Skills and QualificationsProven work experience as an event / experiential activity manager or similar roleExperience planning and leading marketing activities across funnels – offline and online on social mediaAbility to identify and track relevant KPIsExcellent verbal communication skillsExcellent writing skillsExcellent interpersonal and presentations skillsAttention to detail, critical-thinker and problem-solverExcellent Power point skills – high experience with Presentation preparation (story telling) and design