Product Marketing Manager - Studio Education

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,500 employees in 22 countries, launched over 40 products, and serve over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level.

Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

Job Description

Combine marketing goals and educational needs to create interesting content for existing and potential users
Analyze the user funnel and behavior and produce actionable insights to develop a user education strategy
Initiate, develop and lead the production of educational assets such as videos, webinars, workshops, events, etc.
Drive competitive analysis and market research

Qualifications

You’re a motivated PMM with 1-2 years experience with a portfolio of marketing assets and campaigns
You are a great storyteller with the ability to translate user insights into educational content
You have excellent research skills and you love breaking down products and features to understand the ‘why’ behind them
You can develop compelling positioning and messaging that differentiates our products from the rest of the market
You are a multitasker who works well under pressure and tight deadlines

A technical skill-set and previous experience with design softwares - Advantage
Familiarity with web design concepts and HTML & CSS knowledge - Advantage

Additional Information

We are Wix’s Marketing Guild. We’re the face of Wix, driving business growth, user optimization, and brand awareness. We’re a dynamic, dedicated, and fun group that plays a crucial role in Wix’s marketing efforts, introducing new and existing users to our incredible suite of products. We collaborate and communicate across multiple channels, guiding over 240M users, businesses, and agencies to online success.