Demand Generation - Base44

Company Description

As a Demand Generation Manager, you'll drive multi-channel demand programs, manage ABM strategies, and optimize conversion funnels to generate pipeline contribution and revenue influence. You'll work closely with sales and other teams to create and execute targeted campaigns while analyzing performance to ensure continuous improvement. You'll also collaborate with the Base44 B2C user acquisition team and creative team to create holistic and converting content and campaigns.

In your day-to-day, you will: 

• Own and execute multi-channel demand programs, running campaigns across paid, content syndication, and events targeting enterprise buyers 
• Lead ABM strategy and execution, identifying and tiering target accounts, coordinating with Sales, and running account-specific plays across platforms like LinkedIn and others 
• Manage the PLG-to-Enterprise conversion funnel, optimizing the path from self-serve sign-up to Sales-Qualified Accounts in collaboration with RevOps 
• Drive pipeline reporting and campaign analytics by building dashboards to track key metrics and inform decisions 
• Collaborate with Base44’s B2C user acquisition and creative teams to create holistic and converting content and campaigns 
• Work with cross-functional teams to ensure successful execution of demand generation strategies

• 2+ years in B2B demand generation or growth marketing at a SaaS company, with ownership of pipeline metrics  
• 2+ years of experience working with a PLG product or a company transitioning from self-serve/freemium to enterprise sales  
• Practical experience with ABM tools like 6sense, Demandbase, or Terminus  
• Ability to independently build and optimize campaigns on LinkedIn Ads, Google Ads, and review platforms like G2 or Capterra  
• Strong skills in SQL or BI tools for custom reporting, with an understanding of multi-touch attribution models  
• Builder mentality, strategic and executional range, and strong collaboration and communication skills 

We are Base44’s Marketing Team. We’re the face of Base44, driving business growth, user optimization, and brand awareness. We’re a dynamic, dedicated, and fun group that plays a crucial role in Base44’s marketing efforts, introducing new and existing clients to our incredible suite of services. We collaborate and communicate across multiple channels, helping businesses and organizations achieve their goals and succeed online.