ֿProduct Manager - B2B2C

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,300 employees in 22 countries, launched over 40 products, and serve over 299 million users and their visitors worldwide. At Wix, we push you to innovate and evolve in non-traditional ways. We operate in collaborative, high-performing teams, building cutting-edge products and leveraging AI to redefine how our users create, manage and grow their dreams online.

Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.

Join Wix Channels and lead the product efforts behind our strategic partnerships with market-leading companies. This role focuses on building end-to-end, cross-platform product experiences that create real value for SMBs across diverse partner ecosystems.

You will operate across product strategy, technical solution design, and go-to-market, owning initiatives from early discovery through execution. The role combines deep user and partner understanding with strong technical orientation, translating complex partner requirements into scalable, AI-powered product solutions.

You’ll work closely with senior stakeholders across Wix and partner organizations, shaping high-impact initiatives that drive business growth, improve user journeys, and position Wix as a leading platform within partner ecosystems.

• At least 4 years of experience in product management, preferably in B2C or B2B2C environments.

• Proven experience leading end-to-end product initiatives, from discovery through execution.

• Strong product and business thinking, with the ability to translate complex needs into scalable solutions.

• Experience working on platform products, integrations, or technically complex systems.

• Strong technical understanding, with the ability to work closely with engineering on architecture and APIs.

• Hands-on experience with user research, data analysis, and funnel optimization.

• Excellent communication skills and experience working with senior stakeholders and external partners.

• Experience working with Sales teams and leading client-facing discovery processes.

• High ownership, strong execution capabilities, and ability to operate in a fast-paced, ambiguous environment.

• Proven experience working in AI-native environments - leveraging AI tools and systems as an integral part of day-to-day product workflows, including research, analysis, product definition, and execution.

Wix Channels is Wix’s strategic business arm, leading high-impact partnerships and cross-company initiatives that drive meaningful company-level KPIs.

We build and scale joint product experiences with market-leading partners, creating new growth engines and unlocking value for new and existing user bases. Our work goes beyond integrations - we design holistic, cross-platform solutions that connect product, business, and go-to-market into a single, coherent strategy.

Operating at the intersection of product, technology, and business, we lead complex initiatives end-to-end - from early discovery through solution architecture and execution - in close collaboration with senior stakeholders across Wix and partner organizations.

The team works in a high-ownership, fast-paced environment, focused on delivering real business impact through strong product thinking and execution.