Content Lead - Base44

Company Description

Job Description

We’re looking for a Content Lead with a strong storytelling and distribution mindset to own and grow the Base44 founder’s personal social channels, meaningfully impacting the company’s story and brand. This role is first and foremost about writing, building narratives, and turning ideas into sharp, engaging content that resonates with founders, builders, and the tech community - driving attention, conversation, and traffic.

You’ll have full ownership of the content lifecycle: ideation, storytelling, writing, editing, publishing, and optimization. You’ll translate thoughts, opinions, product moments, and real-time conversations into compelling narratives with a clear voice, point of view, and purpose. The focus is on high-quality written content, primarily for LinkedIn and X (Twitter), optimized for reach, engagement, and clicks, and supported by simple creatives when needed.

You’ll manage the Base44 founder’s day-to-day social channels - writing and publishing posts, engaging in comments and DMs, and maintaining an authentic, consistent presence that compounds over time. You’ll build and execute a monthly content plan centered around themes, story arcs, and growth goals; react quickly to trends and conversations; and proactively look for opportunities to expand reach, spark discussion, and drive traffic through smart angles, timely posts, and collaborations.

This is a fast-paced, highly independent role that requires excellent writing skills, strong editorial judgment, and a deep understanding of how stories travel on social. You should be confident writing on behalf of someone else, fully capturing their voice while shaping content that performs.

• High-level English (spoken and written), with excellent writing, editing, and storytelling skills
• Availability to work closely and in tight alignment with the Base44 founder
• Proven experience managing social media accounts with a strong emphasis on content, copywriting, and distribution
• Demonstrated ability to write engaging, opinionated posts that drive discussion, reach, and traffic
• Strong instinct for storytelling, hooks, and structure - and what makes written content perform on LinkedIn and X (Twitter)
• Deep familiarity with social media platforms, trends, algorithms, and content formats
• Ability to independently plan, write, refine, publish, and optimize content end-to-end
• Light, witty, and creative personality with a strong sense of tone, timing, and humor
• Sharp and fast learner, able to quickly adapt to the founder’s voice, style, and point of view
• Ego-free and comfortable writing content on behalf of someone else
• Highly reliable, trustworthy, and able to take full ownership of content quality, consistency, and performance

We’re Base44, a newly acquired part of Wix, on a mission to transform the way software is built. Our AI-powered platform empowers anyone to create custom software applications using natural language-no traditional coding required.

We operate like a startup within Wix: fast-paced, collaborative, and focused on solving complex problems with simple, elegant solutions. As the first sales hire, you’ll play a foundational role in shaping our go-to-market strategy, working closely with our founders and Wix leadership to bring this innovative technology to market.