Performance Marketing Manager - Base44

Company Description

Job Description

We’re looking for a Senior Performance Marketing Manager to join Base44 – AI-powered creation platform. This is a rare opportunity to shape the growth engine of a new product that’s changing the world. This role is perfect for someone who’s passionate about marketing, obsessed with performance, and excited to make a big impact. We’re moving fast, growing fast, and need someone who can keep up and lead the way. In this role, you will:

• Own and lead user acquisition strategy across Meta, YouTube, Google Search, and other key channels and use data to push performance forward and fast

• Build and manage high-performing campaigns across the entire funnel

• Test and iterate on creative assets to improve performance

• Analyze data to identify insights, optimize spend, and improve efficiency

• Collaborate with our in-house creative studio and product teams

• Drive growth loops, segmentation strategies, and performance-driven experimentation

• 1+ years of hands-on experience managing paid campaigns across Meta, YouTube, Google Search, and more

• Proven track record of scaling acquisition efforts and consistently hitting growth KPIs

• Sharp analytical mindset with strong experience using data to drive decisions

• Deep understanding of audience targeting, bidding strategies, and creative performance

• Skilled in building, optimizing, and managing full-funnel campaigns

• Comfortable working in a fast-paced, high-autonomy environment

• Experience with UGC, landing page testing, and iterative creative processes – an advantage

We’re Base44, a newly acquired part of Wix on a mission to change how products and apps get built. Our AI-powered platform allows anyone to create custom applications using natural language - no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions. 

We’re here for anyone who wants to build: creators, solo founders, startups, entrepreneurs, side hustlers, and everyone in between. Whether you're launching a product, validating a concept, or just chasing a hunch, Base44 gives you the power to make it real.

Our product is game-changing, our ambitions are bold, and with your help, our growth will be remarkable.