SEO Outreach - Student position

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,500 employees in 22 countries, launched over 40 products, and serve over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level. 

Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

As an Outreach Specialist, you'll play a key role in driving Wix’s organic growth by securing high-quality backlinks and fostering meaningful collaborations across relevant online platforms. Leveraging research, creativity, and relationship-building skills, you will contribute to our off-page SEO strategy and improve our presence in key platforms, markets and topics.

In your day-to-day, you will:

• Identify backlink opportunities through competitor analysis, content audits, SERP,  LLM and forums research

• Build and manage outreach campaigns to secure placements on authoritative websites, blogs, and digital publications

• Develop and maintain relationships with publishers, editors, and content creators for ongoing collaboration

• Track backlink performance and campaign success through reporting and analytics tools

• Coordinate with Content, Brand, Affiliate, and SEO teams to align outreach with strategic keyword and content priorities

• Contribute to linkable asset ideation and content suggestions that drive interest and natural backlinks

• Ensure all link-building efforts follow ethical best practices while staying up to date with Google guidelines, algorithm updates, emerging geo-specific search trends, and the evolving influence of LLM-driven search behaviors and result presentation

• Creative mindset with a strong interest in content and digital storytelling

• Genuine passion for marketing and the online landscape, especially in content marketing and various AI tools

• Native-level English proficiency – both written and verbal

• You’re an analytical thinker with strong research skills and the ability to turn insights into action

• Interest in the evolving search ecosystem, including AI-driven search, LLMs, SERP innovation, social platforms  and forums (Reddit / Quora)

• You are detail-oriented, adaptable, and able to work both independently and as part of a team

• Currently pursuing a degree in Marketing, Business, Communications, or a related field – or equivalent professional experience

• Experience or familiarity with tools like Ahrefs, SEMrush, or Similarweb would be an advantage

• Experience in writing and/or editing content would be an advantage

We are the Outreach and Content Distribution team at Wix’s Organic Growth group, Marketing Guild. We’re the face of Wix, driving business growth, user optimization, and brand awareness. We’re a dynamic, dedicated, and fun group that plays a crucial role in Wix’s brand marketing efforts, introducing new and existing users to our incredible suite of products. We collaborate and communicate across multiple channels, businesses, and agencies to online success.