Corporate Marketing Manager

The *Marketing Manager* will be a strategic partner within our corporate marketing team, leading key projects, coordinating cross-functional initiatives, and developing campaigns that resonate with our target audiences. This individual will manage high-impact projects such as product launches, PR campaigns, and corporate brand initiatives, overseeing their seamless execution to meet our strategic objectives.

*Key Responsibilities*
* *Global Marketing Strategy*: Collaborate on the development and implementation of a comprehensive global marketing strategy that drives brand growth and generates leads through digital channels, social media, email, and LinkedIn.
* *Product Launch Coordination*: Partner with product and regional marketing teams to plan and execute impactful product launches, aligning them with corporate objectives for maximum market impact.
* *Content & Campaign Development*: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness.
* *Market Insights & Competitive Analysis*: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
* *Cross-Functional Collaboration*: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
* *Performance Tracking & Optimization*: Measure and evaluate the performance of global campaigns, refining strategies to optimize reach, engagement, and ROI.
* *Public Relations & Brand Visibility*: Manage PR activities, including press releases and media outreach, to elevate brand visibility and reputation.
* *Employer Branding Support*: Contribute to employer branding initiatives that support recruitment and retention.
* *Vendor Management*: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

Requirements
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* 5+ years of experience in a marketing management role, preferably in a global or corporate setting.
* Proven experience leading multi-channel campaigns, with a track record of driving engagement and lead generation.
* Strong project management skills, with the ability to manage multiple initiatives simultaneously.
* Expertise in digital marketing, social media, content development, and SEO.
* Excellent communication and interpersonal skills for effective cross-functional collaboration.
* Analytical mindset with experience in using data to optimize marketing strategies.

If you’re a strategic marketer with a passion for driving global brand growth, we’d love to hear from you. Apply now to join our dynamic team and help shape the future of Lumenis.

Job Type: Full-time