Product Marketing Manager

WSC Sports is looking for an experienced product marketer to join our growing Product Marketing team.

If you are passionate about bringing new solutions to the market, love sports fandom culture, and the words product-market-fit give you goosebumps, you may want to keep reading.

What you’ll do:

Own the positioning, messaging, value offering, and marketing strategy responsibilities for some of WSC Sports’ most exciting products, with the goal of driving product adoption and supporting business growth.
Work closely with product and business teams, maintaining full understanding of product roadmap, business objectives and challenges.
Plan and execute go-to-market plans to achieve product business objectives through dedicated campaigns, sales & account management enablement, content creation, and education.
Develop sales, educational and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets to help drive Business Development and Account Management teams toward their business goals.
Initiate, plan, execute, and coordinate projects involving multiple stakeholders.
Be an active part in discussions and decisions that will mold the future of sports fandom engagement.

Requirements:

What you’ll need:

3+ years experience in a B2B/SAAS company focused on building and executing product marketing and GTM strategy.
Experience with the digital and mobile marketing ecosystem - a great advantage.
Outstanding communication, copywriting, and presentation skills in English (written & verbal).
Excellent visual communication skills - capable of turning technical concepts into clear value-focused stories through an image and very few words.
Superb project management capabilities - being able to lead and mobilize cross-functional projects and teams from kickoff all the way to execution.
Experience working directly with product and engineering teams and being comfortable with technical products and language.
A data-driven mentality - the ability to turn performance measurements and data into actionable insights.
An intrapreneur - a self starter who identifies problems, articulates solutions, and applies the needed steps to improving the place they operate in.
Hands on experience with various marketing tech-stack solutions.
A passion for sports, the culture around it, and the business that drives it.

Work Model:
Hybrid