Brand Finance Manager - Whisky

Job Description :
About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Which company will you join?

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the very best people!

You will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one’s talent and personality.

About the Function

Finance at Diageo is about more than the numbers, it’s about shaping the decisions behind them.

From guiding investment to unlocking growth, this team plays a critical role in how we perform today and how we plan for tomorrow. You’ll work with data, insight and digital tools to influence strategy and help drive a business that operates at global scale.

It’s a fast-moving environment where no two days are the same, and where you’ll be supported to build your skills, grow your career and make a real impact.

About this role

The Category Finance Manager supports the Whiskey team with, forecasting, analysis, budgeting, and strategic planning to support obtainment of North American Market objectives. This is an exciting role that has high visibility across Marketing and Finance leadership, providing analytical insights to the Whiskey SVP and Leadership Team, as well as cross-functional Finance senior leadership.

The key objective of this role is to support the financial agenda for the Whiskey portfolio, over $2B in NSV and $250M in A&P, working with the marketing and finance teams to produce insightful analysis and performance-driven recommendations. This role reports to the Director of Brand Finance for Whiskey. Brand Finance owns and drives forward-looking planning and financial analysis to deliver accurate and timely forecasts in line with the business requirements and designated timeframes.

Context/Scope:

Strategic Financial Leadership: Drive strategic financial decision-making for relevant portfolio of Brands, partnering closely with senior leadership across Marketing & Finance
Category Finance: bring “CFO mindset” to deliver sustainable long-term growth, value creation, and operating leverage for the Whiskey portfolio
Brand Planning: Support and continuously improve key brand planning processes, including MBP, ASC, and AOP
A&P Oversight: Provide oversight of A&P for the Whiskey portfolio, ensuring alignment with overall business objectives and strategic priorities. Partner with brand and A&P teams to ensure delivery of current year budgets, future year planning, and M&E
Portfolio Strategy Execution: Partner with marketing to ensure optimization of investment choices aligned to the Diageo Portfolio Strategy.
Efficiency Initiatives: Partner with Supply and Supply Finance to identify and drive initiatives to optimize resource allocation and maximize investment efficiency

Key Responsibilities:

Assess financial performance, provide business insights, and develop scenario plans
Support Portfolio Strategy process for Whiskey brands, developing frameworks, tools, templates, and analyses to synthesize portfolio projections and develop insights
Lead and drive building blocks and the financial elements of the annual brand planning processes across Whiskey
Partner with Brand teams to coordinate/prepare/facilitate quarterly brand plan reviews
Assess investment opportunities to ensure they align with overall strategy and financial targets, while developing return on investment analyses to evaluate programs, opportunities, and cost savings initiatives
Drive efficiency initiatives to ensure effective allocation of resources and efficient use of investments by brand
Champion the compliance agenda and maintain a strong internal control & compliance environment
Excel at cutting through ambiguity and act as a critical thought partner to the Marketing & Innovation and Finance Teams
Support SVP and Whiskey Finance Director in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management

Experience/skills required:

3+ years of relevant business experience
Bachelor’s Degree or equivalent experience required. MBA and / or recognized accounting qualification preferred
FP&A, Brand Finance, Commercial Finance experience preferred
Beverage Alcohol or CPG Experience preferred
Outstanding analytical, financial modeling, and presentation skills
Strong interpersonal skills with a validated ability to collaborate with various partner, build relationships, and influence across large matrix organization
Capacity to communicate sophisticated ideas in simple understandable terms
Ability to balance strategy and drive to execution
High energy and drive

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type : Regular

Primary Location: 3WTC

Additional Locations :

Job Posting Start Date : 2026-09-22

3 WORLD TRADE CENTER, NY: SALARY RANGE IS FROM $110.400 TO $184.000 (ANNUAL)

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.