Performance Marketing Specialist

Performance Marketing Specialist (Digital media & performance markeing)

Purpose & Overall Relevance for the Organization:

Fully support and drive the accelerated growth of the business conducted via its own eCom channels through- Leading Paid Search, Programmatic Display, Paid Social, and Audience Management activities to establish the Adidas-owned digital channels as the online destinations of choice.

Role & Responsibilities:

Lead the devising and implementation the Performance marketing roadmap Including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more

Accountable for the phasing and allocation of the paid search and PM budget

Empower and coach the Paid Search, Programmatic and Audience Management to deliver against KPIs and customer acquisition goals across these channels to drive adidas eCommerce Emerging Markets to achieve stated business goals

Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements

Responsible for top & bottom line growth of our Paid Search and Programmatic programmes to achieve sales, ROI and total contribution goals.

Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets

Work cross-functionally with Brand, eCom and Retail stakeholders both within the Emerging Markets organisation and globally to create synergies and explore & exploit opportunities

Own the relationship with best in class 3rd party partners in the areas of content creation, content localization and feed management and optimisation

Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval

Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.

Audience Consolidation across touch points to create OneEM View

Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the .Com and App user journey and milestones.

Monthly, Quarterly and Yearly planning and budget/revenue forecasting

KPIs:

Paid Search revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Programmatic Display revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Paid Social revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

Audience Management efficacy

Marketing Working Budget allocation and phasing

Training/partnering cluster resources

Key Relationships:

EM DBC/DPC/DTC team and cluster + global counterparts

EM Digital activation team

eCom team

Marketing Activation team

Global Creative Services team

External agency

Brand Marketing

Local digital marketing teams

Knowledge, Skills and Abilities:

Bachelor or Masters Degree required, with 3+ years relevant digital marketing experience/ppc. (agency or client side)

Experience in forecasting, planning & managing large budgets split across multiple channels, markets and campaigns

A deep understanding of audience management, analytics, reporting and optimization

Ability to lead digital marketing activity across multiple channels, markets and languages

Coaching and development of teams (clusters and agency)

Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns.

Ability to effectively develop and maintain relationships with and manage 3rd party partners

Working knowledge of, Google AdWords, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying

Understanding of attribution modelling is valuable

Strong communication skills: written & oral and ability to quickly build strong relationships

High attention to detail; strong analytical skills and excellent organizational & planning abilities

Proficient in written & spoken English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Performance Marketing Specialist
BRAND:
LOCATION:
Holon
TEAM:
Brand Management & Communications
STATE:
HaMe
COUNTRY/REGION:
IL
CONTRACT TYPE:
Full time
NUMBER:
545587
DATE:
Jun 2, 2026