SEO/GEO Specialist

Who are we?

Workiz is the leading SaaS platform for field service teams, trusted by over 120,000 pros. We help real, hard working people run and grow their businesses, with an end-to-end solution that enables them to schedule jobs, dispatch, invoice, track performance, get paid in the field, plus so much more — all in one place!

We’re on a mission to revolutionize our industry by “automating everything but holding the wrench”, providing our users with smart, AI-powered tools that will replace time consuming tasks, generate more revenue, and provide peace of mind, freeing our users to focus on building their small business into an empire.

Who are you?

We are looking for a Senior SEO/GEO Specialist to take full ownership of our brand’s discoverability. Your goal is to ensure we rank #1 on traditional search engines (Google) and serve as the "primary source" for AI Answer Engines (ChatGPT, Perplexity, Gemini). You will manage the entire ecosystem - from on-site content to off-site reputation and sentiment.

So, what will you be doing all day?

GEO: Optimize brand footprint to ensure high visibility and citation frequency within AI-generated responses and LLM summaries.
SEO: Lead technical SEO, schema architecture, and a high-authority content strategy that establishes topical dominance.
Reputation & Sentiment Ownership: Manage the brand's presence across all review platforms (G2, Trustpilot, Google Business) and community threads (Reddit, Quora) to influence the data AI agents crawl.
Agent Ranking & Tracking: Monitor and improve our ranking across "AI Agents"- ensuring our brand is the top recommended entity for industry-relevant queries.
Integrated Content Strategy: Create SEO-driven content that is structured specifically for "Answer Engine" retrieval (RAG-friendly formats).

Requirements:

Requirements

Experience: 4+ years of proven success in SEO/GEO.
SaaS Background: Prior experience in the SaaS industry is a significant advantage (understanding of PLG, high-intent keywords, and software review cycles).
Technical Expertise: Mastery of SEO tools (Ahrefs, Semrush, GSC) and experience in Retrieval-Augmented Generation (RAG) optimization.
Reputation Management: Proven ability to manage reviews and comments across platforms to influence brand perception.