Brand Performance Manager

Kendago · Full-time · Intermediate
About The Position

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization.

We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.

Requirements
BA/Sc. in a relevant field
3+ years in Marketing/ Brand management
Business minded, creative and out of the box thinker.
Well organized, responsible and multi-task capabilities.
Analytical skills, including an understanding of experimental test design, audience segmentation, tracking, and interpreting results
Independent, Self-motivated, Curious, Detail-oriented while maintaining the ability to see the overall picture and challenge the traditional path.
Humble, team player, project manager oriented.
Solid understanding of testing approaches including A|B tests.
Fluent English.
Experience in holistic growth planning – research, forecasting, planning, execution, and performance analysis .
Solid understanding of the online advertising world .
Responsibilities
In charge of multiple brands by improving and optimizing their marketing funnels
Leading A/B tests and analyzing the performance to maximize CVR (Conversion Rate) and AOV (Average Order Value).
Managing a comprehensive market and competitor’s analysis.
Operating on going advise and support to internal and external teams in the building of new brands and offers.
Keep updated on the latest industry trends and CRO (Conversion Rate Optimization) activities and successes.
Collaborating with a diverse group of internal cross-functional teams