VP Brand & Product Marketing

accessiBe is the market leader in web accessibility that makes websites accessible to people with disabilities. accessiBe is more than a workplace, it’s a passion. Each day you’re surrounded by people who share the same goal and values, who work endlessly to break down accessibility barriers. We care about all people, regardless of their ability. We hire people that are determined to succeed and who are not afraid of rapid change. Our core values showcase who we are and we strive to focus on excellence and sincerity.

accessiBe is looking for a VP Brand & Product Marketing to join our Marketing department and our company management team. As the leader of 2 key disciplines in the company, you will have the opportunity to lead a group of professionals, and make a tremendous impact in a well established organization.

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Responsibilities:

Managing a group of 10+ professionals, including the Content team, Product Marketing team, Brand and NPO teams.
Carrying the voice of Brand and Product Marketing in the management team.
Leading and developing the company’s brand strategy. Define brand positioning, messaging, and value propositions.
Establishing & Implementing the Product Marketing roadmap, and the PMM cross-company workflows.
Build and manage the team’s relationships with various company functions such as Demand Generation, Sales, Product, and CX orgs, in order to implement brand & PMM strategy cross-company.
Lead and oversee market research and analysis to identify customer needs, market trends, and competitive insights. Utilize this information to shape product positioning and messaging.
Developing communication strategies and protocols to protect and enhance the brand's reputation in times of crisis or controversy.
Build and oversee PR strategy, including crisis communications strategies and brand reputation management.
Own key marketing resources such as our website, social media, and email marketing for our existing customers.

Requirements:

Managing a group of 10+ professionals, including the Content team, Product Marketing team, Brand and NPO teams.
Carrying the voice of Brand and Product Marketing in the management team.
Leading and developing the company’s brand strategy. Define brand positioning, messaging, and value propositions.
Establishing & Implementing the Product Marketing roadmap, and the PMM cross-company workflows.
Build and manage the team’s relationships with various company functions such as Demand Generation, Sales, Product, and CX orgs, in order to implement brand & PMM strategy cross-company.
Lead and oversee market research and analysis to identify customer needs, market trends, and competitive insights. Utilize this information to shape product positioning and messaging.
Developing communication strategies and protocols to protect and enhance the brand's reputation in times of crisis or controversy.
Build and oversee PR strategy, including crisis communications strategies and brand reputation management.
Own key marketing resources such as our website, social media, and email marketing for our existing customers.