VP Marketing

Whalo Games is a mobile gaming company based in Tel Aviv. We develop top of the line mobile games that our players will enjoy for years.

We combine creativity, data, and technology to build social gaming experiences that millions of players love. This is a great opportunity to play a key role in scaling Fish of Fortune!

We move fast, think big, and care deeply about the people who build our products. Our teams thrive on curiosity, collaboration, and the excitement of turning great ideas into real impact.

The VP of Marketing is a pivotal leadership role at Whalo Games, responsible for building and executing the company’s full marketing strategy and scaling our marketing organization. You will own the complete growth agenda across Performance Marketing, Creative Marketing, Brand, Product Marketing initiatives, and cross-functional go-to-market alignment, ensuring Whalo’s games reach and retain millions of players globally.

This is a highly strategic role with strong hands-on leadership expectations- ideal for a marketing leader who can both set direction and drive execution, while building a high-performing team across multiple pillars.

Key Responsibilities

Marketing Strategy & Growth Leadership

Strategy & Budgeting: Own the global marketing strategy and budget, accountable for measurable growth (users, revenue, ROAS, LTV) and strategic planning.

System Building: Build the "growth system" across UA, creative, and data analysis to establish scalable playbooks.

Performance Marketing & UA Management

Channel Strategy: Lead paid marketing strategy across key channels (Meta, Google, TikTok, DSPs), managing spend allocation and KPIs.

Team Enablement: Coach the Performance Marketing team to ensure high-quality execution and constant innovation.

Creative Marketing Leadership

Creative Function: Build and lead the creative function, partnering with teams to crack top-performing concepts and high-impact assets.

Testing & Insights: Establish best practices for creative testing frameworks and performance-driven iteration loops.

Brand, Social & Organic Growth

Brand Strategy: Own brand and social strategy to strengthen engagement, broaden reach, and support UA outcomes.

Organic Initiatives: Lead ASO, community building, and creator partnerships to ensure a consistent, player-first market presence.

Cross-Functional Product Marketing

Product Alignment: Partner with Product and LiveOps to align marketing strategy with in-game features and content calendars.

Journey Optimization: Collaborate with BI and Monetization teams to optimize the full player journey.

Data, Measurement & Experimentation

Infrastructure: Partner with Data teams to develop efficient reporting, dashboards, and decision-making frameworks.

Measurement Strategy: Lead experimentation, incrementality frameworks, and attribution strategy to ensure tracking accuracy.

Team Leadership & Org Building

Org Development: Build, hire, and mentor a high-performing organization across Performance, Creative, Brand, and Data.

Culture: Create a culture defined by high ownership, speed, creativity, and analytics.

Requirements

10+ years in marketing, including leadership roles in mobile gaming or performance-driven consumer apps.

Proven experience owning multi-million dollar marketing budgets and scaling growth across multiple channels.

Hands-on understanding of performance marketing platforms and creative performance frameworks.

Strong team leadership experience (hiring, mentoring, org-building).

Excellent communication and stakeholder management skills.

Why Whalo

Impact: You’ll shape the technology that powers experiences enjoyed by millions of players.

Innovation: Join a company that encourages experimentation and creative problem solving.

People-first culture: We believe the best products are built by teams that love working together.