Growth Campaign Manager (Contractor)

WalkMe’s marketing team is looking for a hands-on growth campaigns operator to run large-scale, global paid campaigns across paid social and paid search platforms.

This is an execution role, where you'll be on the platforms every day, building, optimizing, and reporting. You will work closely with the internal marketing team for design, content, BI & more.

** Employment for this role will be on a contractor basis.

What you'll own

Paid Search execution: Day-to-day management of Google Ads and Bing Ads globally including: keyword strategy and research, bid management, budget pacing, messaging testing.

ABX audience: Create cohort-specific cross-platforms campaigns to maximize pipeline generation and acceleration.

LLM ad surfaces: Testing and operationalizing emerging PPC channels (ChatGPT, Gemini, Copilot).

Paid Social execution: Day-to-day management of the global paid media channels.

Internal coordination: Working with paid-channel account teams on audience lists and localized creative, and repurposing analyst content into ad-ready assets including design hand-off.

Attribution & tracking: UTM and CRM campaign ID hygiene end-to-end, conversion/event mapping in coordination with the analytics owner, to manage attribution across platforms.

Landing pages & dashboards: Maintaining & creating landing pages.

Reporting & forecasting: Manage internal stakeholders relationships through periodic reports, accessible dashboards and “push” updates.

Required experience

4+ years hands-on managing large-scale paid campaigns globally — at least $100K/month in managed media spend.

Hands-on experience across both paid search and paid social.

Hands-on experience running ABX / ABM programs — building target account lists, executing account-targeted paid campaigns (especially on LinkedIn), and coordinating with sales/SDR motion on account engagement.

B2B SaaS experience required. Enterprise motion strongly preferred.

Self-directed — you propose the test, you ship it, you report it.

Nice to have

PLG go-to-market experience.

Early experience testing LLM ad surfaces (ChatGPT Ads, Gemini, Copilot).

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.