Marketing Specialist

Fireberry is an end-to-end CRM and business management platform that helps companies manage their entire customer journey in one place, from marketing to sales to customer service.

Our platform is highly flexible and allows businesses to customize workflows, automations, and data to fit their specific needs, all in one unified system.

Built in 2011 to simplify customer relationship management, Fireberry is now trusted by over 2,000 businesses in Israel and continues to grow.

About the role:

We're looking for a hands-on Marketing Manager to own and lead Fireberry's entire marketing function.

As the sole marketing professional in the company, you'll be responsible for planning, creating, executing, and optimizing all of our marketing activities. From social media and content creation to paid campaigns, website management, lead generation, and employer branding—you'll have full ownership and the opportunity to make a real business impact.

This role is perfect for someone who enjoys building things from the ground up, thrives in a fast-paced SaaS environment, and loves combining creativity with execution.

What you'll do:

Own and execute Fireberry's end-to-end marketing strategy.
Manage all social media platforms, including LinkedIn, Instagram, TikTok, and Facebook.
Plan, create, and publish engaging content across all channels.
Build, manage, and optimize Google Ads campaigns.
Manage and continuously improve the company website, including SEO and content updates.
Generate high-quality inbound leads through digital marketing activities.
Support recruitment efforts through employer branding and recruitment marketing.
Collaborate closely with Sales, Customer Success, Product, and Leadership.
Analyze campaign performance, monitor KPIs, and continuously optimize results.
Work with external vendors and freelancers when needed.
Identify new marketing opportunities and leverage AI tools to improve productivity and performance.

What we're looking for:

2+ years of hands-on digital marketing experience.
Proven experience independently managing multiple marketing channels.
Experience managing social media platforms, including LinkedIn, Instagram, TikTok, and Facebook.
Hands-on experience with Google Ads and campaign optimization.
Experience managing websites and familiarity with SEO best practices.
Excellent content creation and copywriting skills in Hebrew. English is an advantage.
Strong analytical mindset with the ability to track performance and optimize campaigns.
Experience working in a SaaS or technology company – an advantage.
Experience marketing to the Israeli market – an advantage.
A true self-starter who enjoys taking ownership and getting things done.
Highly organized, creative, proactive, and execution-oriented.